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Branding

1

Does branding hurt?

Collaboration

2

Evolving landscape
Collaborative working

Content Strategy

3

Writing Habit
Just relevant
Challenges, not products.

Creativity

1

Human creativity

Data Management

3

Tired data
Qualities of paper
The value of business data

Empathy

1

Help! I need somebody

Follow Up

3

Improve conversion
Reframe the follow up
Diligent follow up

Human Touch

1

Knowing our own minds

Innovation

1

The Cloud and a Comedian

Lead Generation

14

The old relic no more
Relationship focus
The pillow
Dreamers and doers
A call centre no-no
The MD’s Nightmare
Lead generation principles
Strangers to customers
No name give up
Bring me more sales!
More education
Keep in touch
Mind the Needs Gap!
The cold approach

Marketing Communication

19

No virtuoso standard
I’ll call you back
The right message
Talk to the human
Being understood
Telephone visuals
Easy
Searching, searching
Consistent promotion
My moment of bewilderment
Our email shopping basket
Buy me! Buy me!
Attention spans
The Rule of Seven
Your messaging
Bandwidth
Make your buyer the hero
Quality versus quantity
Looking for new clients

Marketing Message

1

Let it sink in

Marketing Strategy

11

Sticks of dynamite
Hoovering up
Differentiate to Fill a Gap
The clean sheet
Touch points
Human to human
Think about your style
Guinness
Why start from scratch?
The wonders of technology
Competing priorities

Persistence

1

Not NO forever.

Personal Development

1

Our uniqueness

Relationship Building

8

Open questions
Leave a voicemail
Be curious
Who are we looking for?
Human connection
Open a relationship
Your ideal clients
Clear marketing message

Sales Activity

1

Being sales active

Sales Process

2

Buyer Hesitancy
Lead Gen & Football

Sales Strategy

1

Is shouting convincing?

Telemarketing

4

Go For No
Bring more people closer
Make the phone your friend
Being remembered

Testimonials

9

Testimonial: estate planning
Testimonial: construction
Testimonial: asset finance
Testimonial: fin. planning
Testimonial: fire & security
Testimonial: telecoms
Testimonial: photographer
Testimonial: insurance (PMI)
Testimonial: finance and risk

USP

1

Differentiation and our USP

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Data Management

Data Management

Tired data
Qualities of paper
The value of business data

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