Lead Generation 14 The old relic no more Relationship focus The pillow Dreamers and doers A call centre no-no The MD’s Nightmare Lead generation principles Strangers to customers No name give up Bring me more sales!
Marketing Communication 20 The iPhone No virtuoso standard I’ll call you back The right message Talk to the human Being understood Telephone visuals Easy Searching, searching Consistent promotion
Marketing Strategy 12 Quality dialogue Sticks of dynamite Hoovering up Differentiate to Fill a Gap The clean sheet Touch points Human to human Think about your style Guinness Why start from scratch?
Relationship Building 8 Open questions Leave a voicemail Be curious Who are we looking for? Human connection Open a relationship Your ideal clients Clear marketing message
Testimonials 9 Testimonial: estate planning Testimonial: construction Testimonial: asset finance Testimonial: fin. planning Testimonial: fire & security Testimonial: telecoms Testimonial: photographer Testimonial: insurance (PMI) Testimonial: finance and risk