About Richard Bull-Domican and New Era Financial Introductions
For the first twenty years of my professional life, I worked in sales and trading roles in financial markets. But it was the twenty years that followed, building New Era Financial Introductions from a standing start in 2007, that taught me what I was actually good at.
Conversations. Relationships. The quiet, patient work of connecting the right people at the right time, on behalf of clients who had brilliant products and services but not always the time or the inclination to go out and find their next customer.
I founded New Era as a Company of One, and that’s exactly what it remains. Not because growth was never possible, but because the model works best this way. Every client gets me, not a junior team member following a script. Every campaign gets my full attention, my twenty years of experience, and my genuine curiosity about the businesses I represent.
What New Era Does
New Era Financial Introductions provides hands-on B2B lead generation, sales and marketing support for business owners and MDs at companies with between five and fifty employees. These are typically people who are brilliant at what they do, but who find the marketing and business development side of running a company somewhere between uncomfortable and genuinely baffling.
I work with them to identify the right prospects, craft the right message, and maintain the kind of consistent, professional contact that builds relationships over time rather than chasing quick wins. My approach combines email campaigns, telephone follow-up, LinkedIn strategy, and the fundamental principle that helpfulness always works.
The clients I serve best are not looking for aggressive tactics or volume-driven funnels. They want something sustainable, something they can be proud of, and someone they can trust to represent them well.
The Reluctant Marketer
Somewhere along the way, I started writing. A LinkedIn post here, an observation there. Many hundreds of posts later, I’ve developed a body of work aimed at the same audience I serve in my client work, the business owner who never set out to be a marketer, who finds the whole thing a little overwhelming, but who quietly understands that showing up consistently and honestly is the only approach that ever really works.
That writing has grown into The Reluctant Marketer — a publishing brand encompassing a Medium publication, a growing library of digital guides and essay collections on Gumroad, a Canvas series of short illustrated pieces, and the New Era Resources Hub, which is steadily building toward a million words of practical, experience-led content on lead generation, marketing, and the human side of business development.
The Reluctant Marketer’s Lead Generation Collective, a curated newsletter for business owners who prefer insight over noise, launches during the second half of 2026.
The Philosophy
Helpfulness always works. Patience outlasts pressure. Relationships built with genuine care will always outperform volume and convenience.
These aren’t slogans. They’re the conclusions of forty years in professional life, tested daily in the work I do for my clients and the writing I publish for my readers.
If any of that resonates, I’d love to hear from you.
Get in Touch
Whether you’re looking for lead generation support for your business, or you’ve found your way here through The Reluctant Marketer content and want to explore further, the best first step is a conversation.
Email: richard@newerafi.co.uk Telephone: +44 (0)7708 096532 LinkedIn: https://linkedin.com/in/richardbulldomican Medium: https://medium.com/@richard-bulldomican Gumroad: https://richardbulldomican.gumroad.com Resources Hub: https://newerafi.co.uk/docs
New Era Financial Introductions Limited. Established 2007.