Hands-on Lead Generation, Sales and Marketing Support For Business Owners.

HOW we do Anything Means Everything

Richard Bull-Domican Portrait 3

I’m in the middle of reading a book, rather punchily titled:

Make Yourself Unforgettable – How to become the person everyone remembers and no one can resist.

Now, why would anyone wish to read a book with a title like that? I cannot think…..!

Published by Dale Carnegie Training, the book is choc full of nuggets, some of which I will share in later posts. However there is one particular idea, I have come across this week which I’m itching to share now.

Reference is made to Dov Seidman and Mr. Seidman’s website: www.howsmatter.com

Mr. Seidman feels that the revolution in communications and high technology has changed the game. It’s becoming much harder for an individual or a company to sustain a competitive advantage based simply on a product or service. Technology has made it easy to clone or improve on what is being offered. As a result, relationships and reputation are becoming much more important.

As Mr. Seidman puts it:

In a connected world, individuals and organisations that make the strongest connections win. In the past, our products and services – our whats – were our keys to success. Today, whats have become commodities, easily duplicated or reverse engineered. Sustainable advantage and enduring success – for both companies and the people who work for them – now lie in the realm of how.

Today, how we behave and interact with others is the ultimate differentiator. The qualities that most once thought of a “soft” – integrity, passion, humility and truth – have become the hard currency of business success and the most powerful drivers of reputation and profitability.

Thank you for reading.

Enjoy your weekend. Have a very successful week!

References:

1.

www.howsmatter.com

HOW: Why HOW we do Anything Means Everything………..in Business (and in Life) – Dov Seidman

2.

Buy “Make Yourself Unforgettable – How to become the person everyone remembers and no one can resist” here:

http://www.amazon.co.uk/Make-Yourself-Unforgettable-Everyone-Remembers/dp/0857206796/ref=sr_1_1?s=books&ie=UTF8&qid=1369478955&sr=1-1&keywords=make+yourself+unforgettable

Posted in: Latest News     (0 comments)

Share

You can include any content in this area, through the options panel. The following buttons are using shortcodes. You can include anything else. You can also disable it.

As an example, I am giving it a title of "share" and including some sharing buttons. You could also embed other sharing buttons, or something totally different.

About the author

richard

Comments are closed.

Comments are closed.