Lead Generation 13 Relationship focus The pillow Dreamers and doers A call centre no-no The MD’s Nightmare Lead generation principles Strangers to customers No name give up Bring me more sales! More education
Marketing Communication 18 I’ll call you back The right message Talk to the human Being understood Telephone visuals Easy Searching, searching Consistent promotion My moment of bewilderment Our email shopping basket
Marketing Strategy 11 Sticks of dynamite Hoovering up Differentiate to Fill a Gap The clean sheet Touch points Human to human Think about your style Guinness Why start from scratch? The wonders of technology
Relationship Building 8 Open questions Leave a voicemail Be curious Who are we looking for? Human connection Open a relationship Your ideal clients Clear marketing message
Testimonials 9 Testimonial: estate planning Testimonial: construction Testimonial: asset finance Testimonial: fin. planning Testimonial: fire & security Testimonial: telecoms Testimonial: photographer Testimonial: insurance (PMI) Testimonial: finance and risk