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I was in London’s Piccadilly, meeting up with friends when a bus passed me.

Something struck me, but it wasn’t the bus 😊. It was the Guinness ad running down the side of the bus.

I started thinking and several thoughts came piercing through my consciousness:

  • Guinness has been brewed since 1759.
  • It is an instantly recognisable product.
  • Most of us have tried at least once.

And yet, they still need to advertise.


Because they need to constantly remind us, across as many marketing channels as possible, that they still exist.

Crucially, they need to maintain their position in a very competitive market.

So it would follow that, if the Guinness brand needs to keep promoting itself, then surely, we all need to do the same.

Before you all ask; yes, I did have a great time with my friends and; yes, I did drink some Guinness!

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

Quote source: https://quotefancy.com

Thank you for reading.

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