“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” – Leo Burnett
If the phone is in your toolkit for new business generation, a pure cold call relies on your prospects “being in your zone” at the time you call them. This is a big ask.
So, before calling, email or post some info highlighting how you can help your chosen market and how you can help make a difference to them and their businesses.
The email or mailshot positions you better in your marketplace, gets you remembered and adds a positive touch.
Avoid pestering but make it your mission to become well-known!
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis, Author & Keynote Speaker, Monumental Shift
Quote source: https://akadrewdavis.com/
Thank you for reading!
