Hands-on Lead Generation, Sales and Marketing Support For Business Owners.

Competing priorities

We all have competing priorities, whether they are personal, financial, or business.

“When someone tells you they are too busy, it’s not a reflection of their schedule, it’s a reflection of your spot on their schedule.” – Steve Maraboli

Quote source: https://goodreads.com

The Bell Curve of Marketing segments our buyers into 5 adopter categories, to describe how quickly each will take up our products or services:

  1. Innovators – represent 2.5% of our buyers.
  2. Early Adopters – represent 13.5% of our buyers.
  3. Early Majority – represent 34% of our buyers.
  4. Late Majority – represent 34% of our buyers.
  5. Very Late Adopters – represent 16% of our buyers.

It’s important to keep our audience updated with news, ideas and advice, no matter how close they are to making a buying decision.

Respect them. Give them the time and space to decide on that moment they are ready to engage with you.

Thank you for reading.

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