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Challenges, not products.

Shine your light on challenges.

We can learn a lot from John Deere, the manufacturer of agricultural equipment.

They first published their magazine, The Furrow, in 1895. Now published in 4 languages across 115 countries, it is still going strong.

Right from the start, the magazine focused on educating farmers about the latest advancements in agriculture, alongside sharing solutions to problems that existed then.

The success of the magazine has been associated with their content strategy – focusing on the farmer’s challenges, rather than on John Deere products.

Helpfulness and support – old school ways still relevant today.

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards.

Quote source: https://forbes.com

Thank you for reading.

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