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Sticks of dynamite

Some time ago I read an article about the methods used to demolish big buildings. Not sure why I was drawn to this piece but one thing is for certain – no career change was planned!

It’s interesting how demolition companies go about their business.

Small batches of explosive are strategically placed around a building. They are then timed to go off at set intervals for maximum impact.

Using a single big lump of dynamite is a big no no. Setting off a series of small explosions, as a controlled release, rather than a single big one, allows for greater precision, control, safety and efficiency in the demolition of high-rise buildings.

And in my world of strange coincidences, we turn to marketing!

Just like in demolition, when we are building (irony alert 😊) our following, our marketing messaging benefits from a controlled release.

Ideally, we carefully plan the release of marketing messages to create the desired impact.

These are our little sticks of dynamite.

Instead of overwhelming the audience with a single massive campaign, breaking it into smaller, targeted messages allows for better control over the timing and delivery of content.

Expecting our followers to digest the equivalent of War and Peace when splashed across their feeds or inboxes, isn’t going to be impactful. They will get blurry vision!

Far better to minimise audience fatigue and annoyance by delivering messages in a way that feels natural and non-intrusive. By spacing out marketing messages and ensuring they are relevant and valuable to our followers, we avoid overwhelming or alienating potential clients.

“Marketing is not a task, it is an ongoing process that requires constant attention and adaptation.” – Jay Baer.

Quote source: https://thehousewren.com

Thank you for reading.

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