“There’s a ton of value in taking the time to build a real human to human relationship” – Mile Allton
The move to a virtually driven world has accelerated another shift to a new sales model, one that emphasises building meaningful relationships as the key to delivering customer value and doing business.
According to a 2021 Zoominfo report into lead generation, 79% of marketing leads never convert into sales. Lack of communication and messaging is cited as being the main cause for this.
Relationships are built the best when:
- The approach is well judged.
- When it is well timed; and
- When the message is crystal clear.
“Good ideas are common – what’s uncommon are people who will work hard enough to bring them about.” – Ashleigh Brilliant.
Quote source: https://quotefancy.com/
It is ideas, communication and collaboration that help keep this big old world turning!
Thank you for reading.
