Everyone loves a soft, comfortable pillow.
Our marketing lists are essential to have in place as very strong bases from which to grow interaction from potential clients and; ultimately, our sales revenues.
Paradoxically, these strong bases become soft comfortable pillows once they begin working well. They reassure us.
Most marketers agree that there should be a blend of advertising (sublimal and short messaging) and publicity (longer form articles). Putting these together, brings a client and business together at the point of sale.
A good starting point for thinking about this blend is the ‘Rule of Seven,’ formulated by marketing expert Dr. Jeffrey Lant.
Lant states that to enter a buyer’s consciousness and generate significant recognition in a given market, we have to contact the prospect a minimum of seven times within an 18-month period.
Have in place a rota of softer touches, via email and posting, to keep our people updated with news, updates and offers.
Interactions will grow and an increasing number of strangers will become potential clients. Aim to have a growing list of diarised call backs for between now and 12 months’ time.
When to call back our potential customers will depend at which stage of the buying cycle they sit.
Will they be governed by contract renewal dates?
Will they be influenced by seasonality?
Or, will they be affected by dissatisfaction over their current arrangements?
“There is no lotion or potion that will make sales faster and easier for you – unless your potion is hard work.” – Jeffery Gitomer.
Quote source: https://www.briantracy.com
Thank you for reading.
