Win over new customers by great use of clear marketing communication.
“A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years, until it achieves a critical mass of marketing.” – Phil Knight
Quote source: https://forbes.com
Follow AIDA’s rules: Attention, Interest, Desire, Action.
We do our best to carefully plan our marketing communications strategy.
We strive to apply the AIDA model daily, either consciously or subconsciously.
Sometimes, though, we slip up, so it’s useful to be reminded from time to time!
“Make your marketing message clear and irresistible. Be the one in the cave with the flashlight.” – Fabienne Fredrickson
Thank you for reading.
