A sprinkle of magic on brand awareness and brand building, brought to us by David Hieatt, Co Founder of Hiut Denim Co, and The Do Lectures.
“You make a great product. But the world isn’t holding its breath waiting for you.
It doesn’t know who you are. It doesn’t know you even exist.
Currently, in the pecking order, you are at the bottom.
It’s nothing personal. Everyone starts here.
You will have to make your reputation.
You have will have to gain people’s attention.
You will have to be as good at selling your product as you are making it.
It is your job to get people to know you are on the planet.”
Thank you for reading.
