Content Strategy 7 Buried under silicon Long versus short copy A marketing limerick! Making an impression Writing Habit Just relevant Challenges, not products.
Follow Up 10 Show interest A clean up Powerful follow up Tumbleweed sequel Tumbleweed Please, please follow up! Mission critical Improve conversion Reframe the follow up Diligent follow up
Lead Generation 18 The 3C’s Looking after the pennies Gone fishing The Robust Sales Pipeline The old relic no more Relationship focus The pillow Dreamers and doers A call centre no-no The MD’s Nightmare
Marketing Communication 27 Wishful thinking email trail A beacon of hope Automation without tech Too big to handle? Email confetti and a Maserati Small biz, big opportunities Speak to someone The iPhone No virtuoso standard I’ll call you back
Marketing Message 6 Brain wiring The rule of three Style, approach and message Is marketing a religion? Expert in your niche Let it sink in
Marketing Strategy 23 A modern billboard Good products = happiness How buyers view our prices A Classless Product Your Ideal Customer The Rule of 7 Stepped Up Setting ourselves apart No quick fix Gone fishin’ The fear of being watched
Personal Development 7 My mistake. All good! Embracing Chaos Intrinsic motivation Learning to lose Boredom! Investment in knowledge Our uniqueness
Relationship Building 13 Call to action trap Funnel vision Making a difference Check in The firewalk Open questions Leave a voicemail Be curious Who are we looking for? Human connection
Sales Process 6 The four D’s No one knows you exist Business engines Our list of 250 Buyer Hesitancy Lead Gen & Football
Testimonials 9 Testimonial: estate planning Testimonial: construction Testimonial: asset finance Testimonial: fin. planning Testimonial: fire & security Testimonial: telecoms Testimonial: photographer Testimonial: insurance (PMI) Testimonial: finance and risk