A conversation is always the right first step.
Uncertainty is uncomfortable. Most of us would rather sit with it quietly than risk an awkward conversation that might confirm our fears.
But in business, uncertainty left unaddressed doesn’t quietly resolve itself. It compounds. The prospect you’re not sure about becomes the opportunity you never pursued. The contract you assumed was safe becomes the client who moved on without a word. The relationship you thought was warm goes cold simply because nobody picked up the phone.
Are our potential clients reviewing their arrangements? #
The honest truth is that we rarely know enough. We don’t know whether a potential client is reviewing their current arrangements, or when that review might happen. We don’t know when a contract comes up for renewal, or whether our product or service will even be on their radar when it does. We don’t know if the timing is right, or if the budget exists, or if the decision maker has changed.
We don’t know — because we haven’t asked.
It’s best to ask! #
And yet the asking is precisely where most reluctant marketers stall. The phone sits there. The email draft stays unsent. The follow up gets postponed for a better moment that never quite arrives.
Here’s the reframe worth holding onto. A conversation doesn’t create uncertainty — it dissolves it. Even a response that closes a door gives you something to work with. You know where you stand. You can move on or move forward with clarity instead of quietly wondering.
Reach out. Ask the question. Have the conversation.
It doesn’t need to be a sales call #
A call can simply be a check-in, a genuine enquiry, a human moment. The uncertainty clears the moment someone picks up.
“We talk to fill the void and the uncertainty.” — Ryan Holiday
Thank you for reading.
PS: I create small, digestible guides on Gumroad for business owners who hate aggressive tactics and prefer relationship-led approaches. New resources are added regularly. For longer reads on lead generation and the human side of sales, follow me on Medium and join the daily conversation on LinkedIn.
Please see the links below:
Gumroad: https://richardbulldomican.gumroad.com/
Medium: https://medium.com/@richard-bulldomican
LinkedIn: https://www.linkedin.com/in/richardbulldomican/
