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The Rule of Seven

Bringing buyers and sellers together.

Most marketers agree that there should be a blend of advertising (subliminal and short messaging) and publicity (longer form articles), which eventually brings a customer and business together at the point of sale. 

A good starting point for thinking about this blend is the ‘Rule of Seven,’ formulated by marketing expert Dr. Jeffrey Lant.  

Lant states that to enter a buyer’s consciousness and generate significant recognition in a given market, you have to contact the prospect a minimum of seven times within an 18-month period.

“Have a relentless commitment to consistency of message. It might be the 15th time you’ve given the speech, but some people may never have heard it. Or, some people may have heard it four times but it’s the first time they’ve absorbed it.” – David M. Cote

Quote source: https://azquotes.com

Thank you for reading.

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