“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.”
— Kim Garst
One of our big investments has already been made in becoming experts in our respective fields.
Another has already been made in development of our products or services.
What next?
This Information Age presents us with terrific opportunities – we have never been able to communicate directly with so many potential customers at relatively little cost.
Through the wonders of technology, we are back where we started, but in a good way!
Pre-Industrial Revolution, a product manufacturer had a direct link with their buyers. There were no wholesalers and retailers.
We have now come full circle. Via email and social media, we can speak directly with everyone who we wish to communicate with.
Access to social media and other digital channels is available at little or no cost.
If we support our marketing initiatives with good quality data, we can reach the right people. It’s better to pay a bit more up front for information than having to spend more time and money improving it later.
Most of our marketing investment will be in time: time to create the content to send out and the time needed to engage with those interested in our offerings.
Don’t worry about the rejection. Here at New Era, we put up with that, so you don’t have to!
Thank you for reading.
