Given the current economic climate, I guess many will be taking a closer look than usual on where their marketing budget gets spent.
While it’s always important to go looking for new clients, the question of “where?” is likely to be put under even closer scrutiny.
In this Information Age, our target markets are often bigger than we think and never has it been so cost-effective to reach thousands of people and communicate with them on a 1-2-1 basis.
Seth’s wisdom #
Seth Godin has some interesting things to say on this subject and where we are heading:
“The purpose of a brand ad is to deliver a hard-to-measure but important feeling to the potential consumer. The brand ad tells a story, builds trust and most of all, helps a customer decide that this brand makes them feel good enough (hard to define) that they’ll pay extra for it.
Running brand ads in a medium that is counter to what the brand is trying to accomplish makes very little sense, regardless of how much it costs. On the other hand, sponsoring interactions that build trust and connection is hard to overpay for.
All a long way of saying that advertisers in the digital space are finally spending more time and energy thinking about the places they’re advertising and wondering about whether they’re simply making more noise or actually making a difference.”
This is exciting news and is a trend accelerated by current economics.
What next? #
So, have a plan – get those creative juices flowing.
Choose your carefully crafted message.
Choose your platform or event.
Set sail (hit the send button or jump in your car).
Oh, and please don’t forget the phone – an essential business tool to engage with your people and build relationships.
Conversations increase conversions.
Good luck with all your endeavours!
Thank you for reading.
