Making the best use of our own raw materials.
“Branding is the process of connecting good strategy with good creativity.” – Marty Neumeier.
I’m fortunate to have been to The Goodwood Revival. I’m even more fortunate in that I’ve been several times!
The Revival is a terrific example of a brand offering a wonderful experience to its visitors.
There is something for everyone: motor racing, luxury goods shopping and hospitality, along with the sights, sounds and smells that are the pure Revival experience.
The Duke of Richmond and his exceptionally talented team have created something very special out of all the raw materials and resources available to them.
While the team have many more resources available to them than most of us, I believe there are still many similarities, even if we don’t have the buildings, machinery or other assets that come with a country estate. We all have access to:
- Customers or clients
- Our network of contacts
- Trusted suppliers
- Marketing lists
- Content creation
Are there any case studies or posts we can use to promote our businesses more effectively in future?
Can we make better use of the marketing data tucked away in our spreadsheets or in our CRM systems?
Taking off these dustsheets might just help supercharge our businesses.
The Duke of Richmond supercharged his business by re-opening the circuit to historic car racing in 1998. No racing had taken place since 1966.
He started to make better use of the Estate’s resources to build a brand: The Goodwood Revival.
“Leveraging is defined as using your existing resources to the maximum capacity. In this case, for us, the business owners wearing multiple hats, it means getting clear on our resources and maximizing each one of them.” – Delores Hirschmann.
Thank you for reading.
