That tumbleweed moment.
You have done everything correctly.
You have researched your market.
You have written stellar pieces of content to demonstrate your expertise:
- To show your people what you do
- How you do it; and
- Why you do it
You have sent out your promotional materials.
After a few days, has anything happened – has anyone come back to you?
Perhaps not. So, what’s next?
You need to follow up: Call them: Engage on a personal basis: Share your experiences: Ask some meaningful questions.
Seek a Zoom call or a face-to-face meeting, so you can get to know each other better.
Your product or service will be:
- High quality
- High margin
- High value
Everything about your proposition is “high,” so why not call them and say “Hi!”
If your relationship develops it will be because you’ve taken the trouble to engage early on – human to human.
Important that, because all being well, you’ll be working closely with them for a long time.
Did I say this engagement process is easy? No.
Is it easy? No.
Is it worthwhile? Yes. Absolutely.
Positive results from actively following up are just the best thing.
Lead Generation + Relationship Building = Sales Progression
Thank you for reading.
