That’s the $64,000 question.
Just the right amount of communication is a fine balance. We don’t want to be seen to be pestering, but we’d like to be well-known!
Just the right amount has a lot to do with relevancy. If our products or services are uppermost in the minds of our buyers, then our buyers are going to be more receptive. We might even get thanked for contacting them.
The challenge arises in seeing where we are on their priority list – how important is our call to them?
If the time is not right, it’s always a great idea to ask these two things:
- May I call back later; and, more importantly
- WHEN might that time be.
A growing book of future call backs is tremendously valuable.
It’s good to talk. Conversations improve conversions.
Thank you for reading.
