“It was character that got us out of bed, commitment that moved us into action and discipline that enabled us to follow through.” – Zig Ziglar.
If the objective of an email is to get engagement, then ring that portion of your audience showing interest in your proposition.
Ask them some helpful questions.
Show some interest in their interest.
This helps build commitment. Conversations improve conversions.
The old adage: “people buy from people” still holds true but it doesn’t mean our potential buyers are going to make the first move.
Thank you for reading.
