Friday Finds are my attempt to bring cool discoveries to my LinkedIn connections. Most of them, I expect, will be online or tech-driven tools designed to help make our lives easier.
However, I might stray and go old school, from time-to-time 😊
It’s unlikely every Friday Find will be a new discovery for all my connections. I’m expecting a range of impact types from:
- Yes, yes Richard. I knew about xxxx already, to
- Ooh. Thank you Richard. I have come across xxx but had forgotten about it. Thank you for the reminder and
- Oh my word, Richard. I didn’t know xxx existed. I shall start using it all the time!
This week’s Friday Find is a book: They Ask You Answer by Marcus Sheridan.
The book’s Amazon review sums up Marcus’s work perfectly:
“To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible.
Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company – but only if your content strategy puts your answers at the top of those search results.
It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States.
Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy.”
Source: Amazon review.
The book certainly got me thinking and has been the main motivator for my posting.
I hope my Finds are of benefit to you. More will be coming along in future weeks.
Thank you for reading.
