We all have competing priorities, whether they are personal, financial, or business.
“When someone tells you they are too busy, it’s not a reflection of their schedule, it’s a reflection of your spot on their schedule.” – Steve Maraboli
Quote source: https://goodreads.com
The Bell Curve of Marketing segments our buyers into 5 adopter categories, to describe how quickly each will take up our products or services:
- Innovators – represent 2.5% of our buyers.
- Early Adopters – represent 13.5% of our buyers.
- Early Majority – represent 34% of our buyers.
- Late Majority – represent 34% of our buyers.
- Very Late Adopters – represent 16% of our buyers.
It’s important to keep our audience updated with news, ideas and advice, no matter how close they are to making a buying decision.
Respect them. Give them the time and space to decide on that moment they are ready to engage with you.
Thank you for reading.
